Are you a professional marketeer looking for new ideas to promote TELETASK? Then this article may inspire you.
For the homeowner, home automation should be more about emotion than about technology. TELETASK, a pioneer in integrated home automation solutions since 1984, redefined its passion for innovation with a fresh approach. This ‘story’ recently appeared in Sabato, the luxury weekend magazine of the Belgian business newspaper De Tijd, and was recently, by an international professional jury, elected ‘European magazine of the year’.
Another way of communicating
Instead of the traditional, product-focused advertisements, TELETASK chose a subtle and elegant approach. A full-page advertisement appeared featuring a silk fabric, and a back-to-basics gold ring. Only the discreet text "TELETASK domotica" and a QR code accompanied the image.
With this minimalist yet powerful design, TELETASK aimed to spark the curiosity of readers. The campaign reflected the same values as their products: exclusivity, refinement, and intelligent design.
What happens after scanning the QR code?
Those who scanned the QR code were directed to a specially designed landing page. This page initially displayed the iconic image from the magazine for a few seconds before subtly transitioning to more detailed information:
Brief introduction: a clear explanation of what TELETASK stands for and what the brand represents;
Teaser video: a glimpse into the timeless elegance of the control panels;
This way, TELETASK seamlessly and stylishly bridged the gap between an intriguing advertisement and an informative experience.
An invitation to inspire
Through this bold and refined campaign, TELETASK did more than just promote its brand , it extended an invitation to rethink how technology and design can be presented to the world. By choosing a minimalist visual language instead of conventional product showcases, TELETASK demonstrated that true innovation lies not only in the solutions offered but also in the way they are communicated.
In doing so, TELETASK positioned itself as not just a leader in home automation, but as a brand that continuously inspires others to elevate their own creative expressions. The success of this initiative reaffirmed TELETASK’s commitment to innovation, not only in products, but in every aspect of its brand experience and its commitment to the homeowner.
For more information about TELETASK’s cutting-edge home automation products and solutions, check our solutions.
